There are many advantages to online advertising with RV Industry News compared to print media. First, and foremost, is the ability to fully measure the results of your campaign, such as the exact number of people viewing your ad and determining how many people clicked on it. In some cases you can even determine who clicked on your ad. Other advantages include:
- Immediacy — Get your message out TODAY, not several months from now. From a magazine’s advertising deadline date until the issue arrives in mailboxes can take as long as seven to eight weeks. At www.rvinews.com, from the moment we receive ad materials until the message begins appearing online can take as little as seven to eight minutes.
- Flexibility — Change your message as frequently as you’d like, or start and stop your campaign to capitalize on key events or prime selling opportunities. At www.rvinews.com, same day changes are the norm.
- Cost efficiency — Compared to websites, magazines are extremely costly to produce. Online advertising costs much less, allowing you to get far more exposure for the same amount of money.
- Much greater viewership — It is safe to assume a magazine ad may be seen once by every person on the circulation list. In the RV industry, that is usually 16,000 possible viewers once every month or so. Advertising with RV Industry News allows you to tap into thousands of opportunities for exposure every day.
- Message frequency — Which is more effective in building a brand; one print ad published seven times over seven months, or 70,000 ad impressions seen over 30 days?
In just over one year, RV Industry News has revolutionized the way business professionals and RV users obtain and consume information about the companies, products and people involved in the industry. It has developed a reputation for providing all the news pertaining to the industry, not just the few stories an editor deems important enough for readers to see.
Plus, by utilizing a stable of engaging bloggers, RV Industry News will not shy away from tackling important issues that readers care about. Judging by the consistent growth in traffic to www.rvinews.com, readers have taken notice and selected ours as their favorite website.