Greg Gerber posted on August 07, 2008 09:15
RESTON, Va. -- Go RVing will go for Olympic gold starting Friday with a big ad campaign targeting people caught up in the Olympic spirit.
With strategic ad buys on MSNBC, USA and Oxygen! networks, Go RVing estimates it will achieve 116 million viewer impressions between Aug. 9 and 24.
A total of 129 Go RVing TV ads and 16 billboards will run on the TV networks.
SOURCE: RV Industry Association press release